A lot of brands want their website to be ranked on the first page of search engine results. It helps the brand have better visibility online. It is tough though for the brands to maintain a first page ranking on the search engine. The reason for this is the change in rankings that happen a lot. You can use good search engine optimization skills to make sure your website is viewed by a lot of consumers. Knowing what is causing the drop in your search ranking is crucial. It will assist you in preventing it from happening. Here are the reasons why the search ranking for your website have dropped.
Having an overloaded server can lead to the drop in search ranking for your website. The reason for this is the traffic coming from your website is a lot for the server to handle. What follows is the server crashing. This can happen more often if your server is a shared server. Be sure to use a service that can handle the traffic you generate.
The termination or launch of ads used to better your site’s ranking. You expect traffic to be generated for your website by the ads you post. If this fails to happen it will lead to a drop in your websites ranking. Make sure you launch good advertisements that will boost traffic for you.
Normal search engine fluctuations also happen. This is because of the nature of SEO tactics. It is usually a competitive field to be able to get good ranking. This makes it natural for your position in the search engine to change every so often. You can use different SEO tactics to improve your ranking.
Getting your website updated or redesigned may also play a role in your ranking. Improving the design of your website is okay. But you need to realize it will affect your search rankings negatively. Make sure you plan how you can handle before you update the site. This assist in maintaining your search ranking.
Where your website gets its traffic from is crucial as well. It helps improve your search engine ranking. You should ensure your site gets constant traffic. Releasing content regularly for your consumers is one way to do this. The quality of the content must be high as well as the usefulness of it. This will ensure the website has a good source of traffic.
Making a change on your websites URL equally lowers your search engine ranking. Expect your search engine ranking to drop very low. It is crucial to think about it before updating your URL.